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4 Things Cutting Edge Health Tech Can Teach You About Business  

4 Things Cutting Edge Health Tech Can Teach You About Business  

Smarter technology means smarter healthcare, but it also poses lessons for business leaders. Wearables like FitBit remind us of the value of gamification. Meditation tools such as Headspace teach us to slow down after a long day.

But look a little deeper, and you’ll find less obvious lessons. Hidden behind four up-and-coming healthcare technologies are these must-know bits of business wisdom:

1. Use customer data streams, not snapshots.

Before wearable technology, healthcare providers had little or no way of tracking their patients’ health once they left the doctor’s office. Healthcare startups like Myia Health are now using wearables to monitor patients with chronic conditions like heart failure.

Kits from Myia might include a patch to track heart rhythms or a ring to monitor sleep patterns, depending on the individual patient’s needs. Doctors can monitor the collected data on the Myia platform and make recommendations after patients go home.

In much the same way, marketing attribution software now lets leaders understand customer behavior beyond single website actions. Tools like tracking pixels and beacons connect what customers do on desktop, mobile, and in the real world to provide ongoing insight into their shopping behavior. No matter the tech, look at the data to gain invaluable insights into your customers.

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